Understand interior design jargon with this handy guide! | Landmark Lofts


Popular interior design styles explained

With a new loft conversion completed or on the way, maybe it’s time to make a change? If you’re about to decorate or redecorate, but haven’t settled on a style, here’s a breakdown of eight of the most popular modern interior design trends to help guide your research.


It’s easy to confuse modern with contemporary, but in interior design, modernism refers to a specific style that originated in the mid 20th century which we’ll come on to later. Contemporary style is characterised by its willingness to borrow elements from other styles, so you might find traditional wooden flooring covered with a geometric rug, or a sleek modern table paired with an antique lamp. Despite this, overall contemporary favours neutral colours like white and grey with brighter colours used as accents. Accessories are welcome, but with restraint.

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A popular trend in London, minimalism developed from modernism, simplifying and streamlining modernism’s clean lines and plain colours and textures even further. Minimalism is about functionality, white and neutral tones, and uncluttered open spaces. Any accessories or decor tends to be highly understated. It is, in a sense, the polar opposite of the Bohemian look.

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Also known as Boho, the Bohemian style is about maximalism, personal taste, ethnic styles and bright colours. Ultimately, Bohemian is about self-expression without adherence to certain rules, so there’s a wide variety of looks which are labelled as Boho, but ethnic patterns and art are often included, with African, Moroccan, Indian and Indigenous American styles being particularly popular. Boho rooms tend to feature a lot of accessories, pieces of art and rugs.

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The trend for rustic, or farmhouse, decor marries a contemporary look with traditional, countryside inspired elements. Reclaimed or distressed wood is common, whether used for furniture or floorboards. Ceilings may be adorned with wooden beams, real or faux. There is an emphasis on traditional and organic materials. Pottery, vintage objects, traditional upholstery and plants help complete the look. There are a number of traditions in which you can root your rustic look, including English, French and Tuscan.

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The industrial look became popular after a trend for converting old factories and warehouses into apartments took off in a number of cities. This look is about raw materials, rough surfaces, use of metals, exposed pipes, bare brick walls and concrete floors. Even if you don’t live in an old warehouse, there are plenty of ways to incorporate the look in your home.

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Popularised for the mass market by big brands like IKEA, the Scandinavian look focuses on simple, functional and understated design, which creates visual interest through its slightly unusual shapes. Common design elements include gentle contours, a reliance on white and grey tones, light woods, bright plastics and warm touches like faux fur rugs. While there’s no shortage of premium brands for this style, it is probably more known for its cheap and cheerful utilitarianism.

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You don’t have to live by the sea to get that beach-house feeling. Evoking the sea, this style makes use of neutral and blue tones and benefits from plenty of natural light. Some interiors merely hint at the coastal vibe, but for a thoroughly nautical feel opt for themed accessories like seashells, driftwood, ropes, naval antiques and paintings of ships.

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Mid-century modern

When interior designers talk about a modern look they’re usually referring to the style that was created in the 50s and 60s, inspired by the Bauhaus movement and intended as a radical break from the pre-war past. Think refined lines, natural shapes, materials like aluminium and moulded plastic, and retro-cool.

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Make a loft conversion part of your home improvement plan. With an installation time of as little as 14 days, you can easily add a new loft while you renovate the rest of your home! Click here to find out more about modular.

Landmark Lofts is part of the Landmark Group - the only group in London specialising in the project management of loft conversions, extensions and refurbishments to include a Chartered Building Company (CIOB), Chartered Architectural Practice (RIBA) and to be regulated by the Royal Institution of Chartered Surveyors (RICS). The Landmark Group specialises in the project management of loft conversions, extensions and refurbishments.

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Royal Institute Chartered Surveyors
Chartered Institude of Builders
Roya lInstitude of British Architects
loftconversions in London, Greater London, UK on Houzz
loftconversions in London, Greater London, UK on Houzz
loftconversions in London, Greater London, UK on Houzz
loftconversions in London, Greater London, UK on Houzz

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