Imagine if you could hire someone to scour your Pinterest boards and translate your pins into a perfectly decorated loft space. That’s now a real possibility – thanks to digital interior design, a personalised online decorating service which is currently gaining momentum.
Having your own interior designer was once seen as beyond the reach of most – but the disruptive nature of the internet is bringing the idea into the mainstream.
When Homewings (www.homewings.co.uk) launched two years ago, its founder. Cornelia De Ruiter, vowed to bring professional interior design service to the masses. Soon, Homewings had 50 designers on its books and was fast becoming the Airbnb of e-design.
“In the UK, interior design is still seen as a far more exclusive service than in the US, a thing for ladies who lunch.” Ruiter revealed in 2016. “It’s a shame. It is not how the market should be seen. It is a creative industry that can benefit all people, if they have the right access.”
The solution is a quick-hit of design advice, without the need for a designer to even step foot in your new Landmark loft. Homewings users upload a sketched floor-plan and are paired with a designer who they collaborate with via Skype and a messaging service to create a colour scheme, mood board, room plan and finally a shopping list – all within a two-week period. There’s no pressure to buy suggested products, and users set the budget.
Pioneering this growing trend for remote, virtual interior design has been the USA where the concept has been gaining in popularity and sophistication over the last few years. The UK is gradually catching up as other companies test the benefits of remote design, with even Dulux having it's own Paint Colour Visualizer. DFS has a Room Planner online tool and app that showcases their products in a representation of your home. Meanwhile, Ikea is also currently dipping their toes into the expanding digital design market.
Along with Homewings, other major players include My Bespoke Room (where prices begin at £95 for an update and refresh, going up to £250 for a large space/open-plan loft makeover) and Decology (where packages begin at £125 per room, which gets you a resident designer and one concept – they also mock up what the finished loft will look like, including floor-plans).
In essence, all these services offer professional mood-board assistance. Add another £100 to your loft project budget for access to an expert who will take into account current trends alongside individual loft size, layout, and natural lighting.
It could potentially make the difference between achieving a great-looking loft and a truly exceptional one.
Landmark Lofts is part of the Landmark Group - the only group in London specialising in the project management of loft conversions, extensions and refurbishments to include a Chartered Building Company (CIOB), Chartered Architectural Practice (RIBA) and to be regulated by the Royal Institution of Chartered Surveyors (RICS). The Landmark Group specialises in the project management of loft conversions, extensions and refurbishments.